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Rated 4.8 out of 5 on G2

The AI Training SystemTeamsThe AI Training System For In-Person Sales Teams

Every rep closing like your top performer. Installed on every in-person rep’s phone. The playbook and IP stay 100% yours.

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7 live now23 completed today4 reps need coaching

  • A rep sitting with two homeowners at their kitchen table

    Live

    Ashley V.

    Objection detected

    Insurance

  • A rep on a doorstep at dusk as a homeowner opens the door

    Live

    Jesse R.

    Manager listening

    Solar

  • AI Insight

    6 top closers

    Winning pattern found

    All industries

  • A rep and a homeowner looking at a tablet in a driveway

    Analyzed

    Jake R.

    84 sales score

    Pest Control

  • A showroom associate walking customers through a materials display

    Closed

    Marcus T.

    $24,800 sale

    Furniture

Trusted by 300+ sales teams who sell on the go.

Mercedes-Benz
Morgan Stanley
Liberty Mutual
Family First Life
Coverd
Aroma360

The real cost of a sales team

Money is leaking out of conversations you never hear.

None of it shows up on a report. All of it happens in a conversation nobody recorded.

  • Payroll

    Bad hires stay on payroll too long.

    You don’t find out they can’t sell until you’ve already paid for the ramp.

  • Leads

    Your leads become training material.

    New reps learn through trial and error on real prospects you paid to acquire.

  • Management

    Your managers coach blind.

    They see the final numbers, but not the conversations causing them.

  • Revenue

    Winning plays stay trapped in your best reps.

    Your top closers know what works. The rest of the team never gets it consistently.

Your CRM tells you who closed. CloserCoach tells you why.

Every conversation becomes intelligence your team can actually use.

312 conversations analysed this week

  1. Deals being lost01

    Price is your #1 objection

    18 deals this week

  2. Rep needs coaching02

    Ashley struggles with price

    42% below team average

  3. What’s working03

    Top closers handle price differently

    6 reps use the same talk track

What happens in the field no longer stays in the field.

The AI Operating System That Scales Your Sales Team

Every AI vendor wants to talk to your customers. We only talk to your reps.

RecruitAI interviewerInterview every candidate before a manager spends an hour.
OnboardRamp upTake a new hire from day one to their first real close.
TrainAI roleplaysPractice against realistic AI customers. In-depth scorecards after every conversation.
IntelligenceManager analyticsEvery field conversation, on one board.

For teams where the deal is won or lost in a conversation you’ll never hear.

Teams of 5+ reps

Automotive

The lot conversation gets recorded, graded on the seven skills, and sent back to the sales desk before the follow-up call.

Trusted byToyota

Home Services

HVAC, roofing, windows, remodels — the AI rides along on the in-home estimate, so you see the objection that killed the job before the callback.

Trusted byLake Washington Windows & Doors

Solar

Reps drill the pitch before they knock — and you see exactly which doors went sideways, and why.

Trusted byVivint Solar

Insurance

Nuanced products, nervous buyers — the AI grades how every rep handles the real questions across the table.

Trusted byState Farm

Cash-Based Medical

Coordinators rehearse price, financing and “I need to think about it” against an AI patient — then every real consult gets scored.

Trusted byVIO Med Spa

Built for your whole team. And the ones you haven’t hired yet.

  • A sales manager standing on an open-plan sales floor, his team at desks behind him

    For Managers

    Hear what every rep is saying, and coach the whole team from one screen.

  • A business owner by a window in her office, staff working at a reception desk behind her

    For Business Owners

    Know what is happening across your team without hiring more managers.

  • A field sales rep holding a phone on a suburban street of single-storey houses

    For Reps

    Practice before the conversation and get coached right after it.

  • A young candidate working at a laptop in a small home office

    For Candidates

    Prove you can sell before anyone decides whether to hire you.

How it works

How sales teams operate with CloserCoach

Your reps sell. Your managers see the field. CloserCoach handles the training in between.

  1. A rep running a practice drill on their phone in a work truck
    01

    Start the day with AI training.

    • Personalized for every rep
    • Real objections from the field
    • Trained on your best closers
    • Instant feedback after every roleplay
  2. A rep on a doorstep with a phone recording the conversation
    02

    Reps record their sales conversations.

    • One tap, then back in their pocket
    • Every conversation transcribed
    • Scored against your sales process
    • No extra work for the rep
  3. The Live Floor board over a dealership showroom, showing which reps are in conversations and an objection flagged for a manager to listen in
    03

    Managers see what’s happening in the field.

    • See who is out and where
    • Listen in while it is happening
    • Objections flagged as they land
    • Every rep on one screen
  4. The Closer Brain panel over a dealership desk, showing a top-closer pattern identified and pushed to the team as a drill
    04

    Your AI sales model gets smarter every day.

    • Every conversation feeds it
    • Learns the objections your market gives
    • Learns what your best closers do differently
    • Feeds those lessons back to the whole team

Frequently asked questions

Done for you

We don’t hand you a login and wish you luck.

Most sales software sells you access. You get a password, a help doc, a CSM you never hear from again, and a year to figure out why nobody’s using it.

We do the work. Our team builds your training, onboards your reps, chases the ones who don’t show up, and keeps tuning it after you’re live. And what we build is yours — not rented, not locked behind our login.

We build your playbook

We pull apart what your best closer actually does and turn it into scorecards and drills. Built around how your team sells, not a template.

We onboard your reps

Your people are trained by our team, not by a help doc. You don’t run the rollout.

We chase adoption

We track who’s practicing rep by rep. When someone stops opening it, that’s our problem to fix, not yours.

We keep tuning it

Scorecards and drills keep improving after launch. Quarterly, we rebuild from your newest calls so it never goes stale.

You own what we build

Your playbook and objection library are yours. Your top closer leaves — the playbook stays. You leave — it leaves with you.

For multi-location & PE-backed operators

Turn real conversations into company assets.

Your best closer’s process, extracted from the sits they’re actually running — documented, deployed across every location, and yours to keep.

  • Your process documented, not stuck in two people’s heads
  • One playbook that installs across every location
  • Yours to keep — it stays when your best closer doesn’t

Built for roll-ups, multi-location operators, and owners building toward an exit.

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