Rilla alternative for in-person sales teams
Rilla reviews the appointment you already lost. We train the one you haven’t had yet.
Rilla
~$4,000–$5,000
per rep, per year · third-party estimates
CloserCoach
~$500
per rep, per year · billed annually
Rilla does not publish list prices. Figures shown are third-party estimates and customer-reported ranges; actual pricing is set per order form and varies by contract. Compare real proposals before you buy.
Rilla is software that records your reps so managers can review them. CloserCoach is a done-for-you training system built from your own best closers — we clone what they do, drill your reps on it before the appointment, and manage adoption for you.
Clone your winners. Train new hires. Lift your bottom half. All from your reps’ phones.
Built for insurance, D2D, pest, solar, windows and high-volume field sales
The whole argument, on one line
Recording a bad appointment doesn’t make the next one better.
Rilla’s strength is visibility — it records field conversations and gives managers a much faster way to review and coach them. That is real, and it is genuinely useful. But your manager still has to turn all of it into behaviour change, one rep at a time, after the deal is already gone.
CloserCoach works here
- We find what your best closers do differently
- Those patterns become AI training
- Your rep faces the objection — against AI
- They fail safely, and go again
- They get scored, and drilled where they are weak
Rilla works here
- The conversation is recorded
- A manager reviews it
- Coaching happens — if there is time
- The rep tries again on the next paid lead
Real conversations feed back in — and become the next drill.
Don’t just watch reps lose deals. Fix it before the next one.
Rilla added roleplay to its product. The distinction here is not whether roleplay exists — it is whether training is a feature you configure or a service somebody else builds and runs for you.
Feature by feature
Rilla records your reps. We train them.
| Capability | CloserCoach | Rilla |
|---|---|---|
| Record real sales appointments | Yes | Yes |
| AI conversation analysis | Yes | Yes |
| Custom scorecards | Yes | Yes |
| Manager coaching insights | Yes | Yes |
| AI roleplay before the appointment | Core product | Available |
| Built from your own top performers | AI Closer Cloning™ | Benchmarking |
| Training built for your sales process | Done for you | You configure it |
| Rep onboarding | We onboard the reps | Software onboarding |
| Adoption managed for you | Yes | Customer success |
| Approx. cost per rep, per year* | ~$500 | ~$4,000–$5,000* |
Ten reps: ~$40,000–$50,000 with Rilla. ~$5,000 with us.
Rilla does not publish list prices. Figures shown are third-party estimates and customer-reported ranges; actual pricing is set per order form and varies by contract. Compare real proposals before you buy.
The arithmetic
Same floor. A tenth of the invoice.
10 reps
Rilla, estimated
~$40,000–$50,000
CloserCoach
~$5,000
25 reps
Rilla, estimated
~$100,000–$125,000
CloserCoach
~$12,500
50 reps
Rilla, estimated
~$200,000–$250,000
CloserCoach
~$25,000
At fifty reps that is a difference of roughly $200,000 a year — enough to hire more reps or buy a lot more leads.
$49.99/mo per rep, billed annually — $479.90/year, shown as ~$500.
Rilla does not publish list prices. Figures shown are third-party estimates and customer-reported ranges; actual pricing is set per order form and varies by contract. Compare real proposals before you buy.
The obvious question
So is this just a cheaper Rilla? No — and that’s the point.
“Here’s what happened on the appointment.”
“Here’s what your best closer would have done — now let’s make sure your rep can do it next time.”
Software hands you information. We take responsibility for the improvement.
- You give us your calls, scripts, playbooks and top performers
- We build your AI sales brain from them
- We create the training
- We deploy it to your reps
- We monitor who is actually using it
- We keep the system updated as your offer changes
- We work directly with your managers
You don’t become the CloserCoach administrator.
AI Closer Cloning™
Your best 20% already have the answers. We give them to everyone else.
Your top closers
- Recorded calls
- Scripts
- Objections
- Talk tracks
- Winning patterns
New hires and your bottom half
- Daily AI roleplay
- The objections they actually lose to
- Scored, drilled, repeated
Your best salespeople become the training system for everyone else.
The part everyone skips
Another sales app is worth nothing if your reps don’t open it.
Which is why adoption is part of what you are buying, not a thing you are left to solve.
- We onboard your reps
- We watch who is using it and who has gone quiet
- We chase the ones who stop
- Your managers get a private channel with our founders and engineers
- We keep updating the training as your offer moves
We don’t hand you a login and wish you luck.
An honest read
Rilla is the better buy for some teams. Here’s which.
Choose Rilla if
- Recording every field conversation is the main thing you want
- Your managers want a virtual ride-along system
- You already have a training program that works
- You mostly need visibility into what reps are saying
- You have budget for a larger enterprise platform
Choose CloserCoach if
- You are hiring constantly
- Your top 20% carry most of the revenue
- You need new hires producing sooner
- Your managers cannot train everybody one-on-one
- You want reps trained before the expensive conversations
- You want somebody else to build and run the training
These solve different jobs. The question is which job is costing you more right now.
What you are actually buying
Imagine your whole floor selling more like your top 20%.
- More new hires turn into producers
- Your bottom half moves up
- Managers stop running roleplays all day
- More revenue from the same leads
- Less money burned on reps who never ramp
20% higher close rates in 30 days — or you don’t pay.
Measured, not estimated
15,000+ reps have trained on CloserCoach.
73.3 83.9
Close rate, insurance agency
62.7 83.1
Objection handling
48.3 82.8
Close rate, individual rep
Insurance, D2D, pest, solar and home services.
Already paying for Rilla?
You don’t have to rip it out.
Rilla is genuinely good at recording and visibility, and that is the half of the problem it solves. CloserCoach sits on the training side. Let your real conversations be the data — and let us turn that data into the training for the next one.
Rilla shows you what happened. We train what happens next.
Stop paying enterprise prices to watch your reps sell.
Clone your best closers. Train your new hires. Lift your bottom half. We build the system and we run it.
20% higher close rates in 30 days — or you don’t pay.
Apply to see the AI we don’t show publicly.
* Rilla pricing is based on customer-reported figures as of July 2026; Rilla does not publish list prices. Feature comparison reflects publicly available product information. Rilla is a trademark of its respective owner. CloserCoach is not affiliated with, sponsored by, or endorsed by Rilla.